COMPETITOR AD ANALYSIS

Read a competitor ad
the way they wrote it.

A screenshot of a competitor ad tells you what it looked like. It does not tell you what the copy said, where the click went, or how long the thing survived. Open the ad instead: every Ad Spy result opens into one.

What one ad opens into.

Everything the ad puts in front of a buyer, in one panel.

The creative
The image or video at full size, plus the other variants the advertiser is running for the same idea.
The copy
Primary text, headline and link description, exactly as written. This is the part a screenshot loses.
The call to action
The button they picked and the destination behind it, so you can go and look at the page the ad is actually selling.
The advertiser
Which page is running it and the category that page sits in.
The run
When it started, whether it is still live, and how many days that adds up to.

Where the numbers come from.

Every figure on this panel is either disclosed by the ad library or arithmetic on a date you can see.

From reading to making.

Analysis is only worth the time if something comes out of it. Three places this leads.

The idea is good. Make it mine.

Hand the ad to the chat and ask for a version built around your own product, in your own colors.

Ad Cloner

The copy is the part I want.

Ask for primary text, a headline and a description that take the same angle and say it as you would.

AI Ad Copy Generator

I want more like this one.

Go back to the search and filter by platform, format, country or start date until the pattern shows up.

Ad Spy

Stop guessing what the copy said.

Sign in, search a brand you compete with, and open the first ad that has been running for a while.

Not sure what a search returns? Ad Spy