One link in.
Your brand, on file.
Nobody wants to fill in a brand questionnaire. Paste your website instead: Poiera reads it and keeps what it found, so every ad after that already knows who you are.
From a website to a working kit.
This is the first thing that happens after you sign up, and it takes one field.
- Step 01
Paste the link.
Your own site is enough to start. Poiera reads it rather than asking you to describe yourself from memory.
- Step 02
Correct what it got wrong.
Everything it picked up is shown back to you, and every field is yours to edit. A kit you never looked at is a kit you cannot trust.
- Step 03
Let it do its job.
From then on your images, video and copy are generated against it by default. You can set it aside for a single message when you want to explore a direction that is not yours yet.
What a kit holds.
The things an ad needs in order to look and sound like it came from you.
- Your colors
- The palette your site is already built on, so ads do not turn up in somebody else’s brand.
- Your product
- What you sell and how your own site describes it, so the ad is about the right thing in the right words.
- Who you sell to
- The audience your site is written for, including the detail that separates them from everyone else.
- What you claim
- Your value propositions and the customer problems you say you solve. This is the raw material a headline is made from.
- Your logo and imagery
- The mark and the product images pulled from your site, kept with the kit rather than in a folder somewhere.
Three things worth knowing.
How the kit behaves once it exists.
Nothing in it is locked.
Every part of the kit can be edited or cleared by hand, and you can drop images you do not want. What the site said is a starting point, not a verdict.
Your site changed? Read it again.
Rescan whenever the site moves on, from the same address or a new one, and the kit is rebuilt from what is there now.
A site we cannot read says so.
If your site cannot be fetched, you are told that. You are not handed an empty kit that looks as though it worked.
Start with your own link.
Building your Brand Kit is the first thing that happens after you sign up, and the Free plan covers it.
Then go and see what your market is running. Ad Spy