Ad Spy shows you
what is already running.
A blank page is the worst place to start an ad. Ad Spy searches public ad library data for what brands like yours are running right now, so the first thing you see is evidence instead of an empty canvas.
From a search to an ad of your own.
Three steps, and they all happen in the same workspace.
- Step 01
Search the way you think.
Start from a keyword, then narrow it down: platform, country, language, image or video, still running or already stopped, ad category, and how recently the ad started. Sort by newest when you want to see what just went live.
- Step 02
Open the ones worth reading.
A result opens into the whole ad. The creative at full size, the copy as the advertiser wrote it, the button they chose, and the destination behind it.
- Step 03
Take it into a conversation.
Send a result into the chat and ask for a version built around your own product. Your Brand Kit is what decides how it comes out looking.
What a result actually tells you.
Four things we can point at, on every card.
- How long it has run
- Counted from the day the ad started. An ad that has been live for months is telling you something a new one cannot.
- How many variants
- Variations of one idea are grouped together, so a page running eight versions reads as one idea with eight variants rather than eight separate ads.
- Where it runs
- The platforms the ad is placed on, shown as the ad library reports them.
- Who is behind it
- The advertiser page, the category it sits in, and the destination the ad points to.
And three things worth knowing first.
Better said here than discovered halfway through a search.
There is no match score.
No relevance percentage sits on a result, because there is no honest way to compute one. You read the ad and decide whether it is close enough to your product.
No number stands in for a missing number.
Spend and reach appear only where the ad library discloses them, which for ordinary commercial ads is usually nowhere. When a value is absent the line disappears. You never see a zero, a dash or an estimate filling the gap.
A search takes a moment, and a failure says so.
Searching is not instant. A query runs for a while before the results come back, and if it cannot be completed you are told that in those words. An empty result and a broken request do not look the same here.
Search first. Write second.
The Free plan includes Ad Spy results and generation credits, so you can run a search and build something out of it before you pay for anything.
Want to see what one result opens into? Competitor Ad Analysis